Xin Furnishing
Website Redesign & SEO Optimization – Xin Furnishing
Helped Xin Furnishing dominate local search results and increase organic traffic by 285% in 8 months.
Project Overview
- 1.Client
- Xin Furnishing Pte Ltd
- 2.Industry
- Vinyl Flooring
- 3.Service Provided
- Website Redesign & SEO Optimization
- 4.Project Duration
- 8 Months
- 5.Target Location
- Singapore
- 6.Primary Goal
- Transform a single-page website into a search-optimized multi-page structure and generate organic traffic, keyword rankings, and AI visibility.
Client Background
Xin Furnishing is a Singapore-based vinyl flooring specialist providing installation services for residential and commercial properties.
Despite offering quality services, their digital presence was extremely limited. The business relied primarily on referrals because the website was not structured to rank, attract traffic, or generate leads from search engines.
The project goal was clear:
Convert the website from a static single-page brochure into a scalable, SEO-driven lead generation platform.
Challenges Before Website Redesign & SEO
Before the project began, the website had critical structural and SEO limitations.
Single-Page Website Structure
- No separate service or product pages
- No keyword targeting per page
- No content hierarchy
- No SEO scalability
No Product Pages
- Stone Vinyl Flooring
- Wood Vinyl Flooring
- Stone vinyl flooring Singapore
- Wood vinyl flooring Singapore
- Waterproof vinyl flooring
Zero Organic Traffic
- No consistent impressions
- No daily clicks
- No inbound enquiries from search
No Keyword Rankings
- No Page 1 rankings
- No Top 50 keyword positions
- No long-tail keywords indexed
No Internal Linking or Site Architecture
Because it was a single-page website:
- No internal linking structure
- No content silos
- No crawl depth
- No semantic relevance building
Google could not properly understand the business focus or authority.
No SEO Foundation
- No structured heading hierarchy
- No schema markup
- No optimized metadata
- No keyword strategy
- No technical SEO setup
The website functioned purely as an online brochure, not a search-optimized asset.
From Single-Page to SEO-Driven Architecture
The website was transformed into a structured multi-page platform including:
- Dedicated Vinyl Flooring service page
- Stone Vinyl Flooring page
- Wood Vinyl Flooring page
- Supporting informational content
This allowed targeted keyword mapping and scalable SEO growth.
UX & Conversion Optimization
- Clean, modern design aligned with Singapore market
- Mobile-first responsive layout
- Clear call-to-action placement
- Structured navigation
- Project gallery for trust building
- Improved user journey
Complete Website Redesign Strategy
We executed a full structural rebuild of the website.
SEO Strategy Implemented
After the redesign, a full SEO strategy was deployed site-wide.
Keyword & Search Intent Research
We identified high-intent keywords such as:
- Vinyl Flooring Singapore
- Stone Vinyl Flooring Singapore
- Wood Vinyl Flooring Singapore
- Vinyl Flooring Installation
- Waterproof Vinyl Flooring
Each keyword cluster was mapped to dedicated pages.
Both commercial and informational search intent were targeted.
On-Page SEO Optimization
- Optimized title tags and meta descriptions
- Proper H1–H3 hierarchy implemented
- Keyword-focused product content
- Structured internal linking across all pages
- Image optimization with keyword-rich alt text
- FAQ content for AI and featured snippet potential
Content & Topical Authority Building
- Expanded service content depth
- Created supporting informational sections
- Improved semantic keyword coverage
- Built logical content clusters
Technical SEO Improvements
- Clean URL structure
- Improved site speed
- Core Web Vitals optimization
- Fixed indexing and crawlability
- XML sitemap submission
- Schema markup implementation
AI Search & AI Overview Optimization
AI visibility was integrated at a structural level.
AI-Focused Optimization
- Natural language structured content
- Entity-based optimization for vinyl flooring
- FAQ schema integration
- Clear service definitions for AI summarization
- Improved semantic depth
AI Visibility Results
- Pages began appearing in AI Overview results
- Increased impressions from AI-driven queries
- Improved brand visibility in AI-generated summaries
Tools Used
Google Search Console
Google Analytics
Semrush
Ahrefs
Results Achieved (After 8 Months)
Why This Strategy Worked
Conclusion
Want Similar Website Redesign & SEO Results?
If your business website is underperforming or built as a basic brochure site, we can transform it into a scalable, ranking-driven growth asset.