Case Study
De-Hair Profile
Website Redesign & SEO Optimization – De-hair Profile
Helped De-hair Profile strengthen search visibility and increase organic traffic by 301% in 8 months.
Project Overview
- 1.Client
- De-hair Profile
- 2.Industry
- Hair Salon
- 3.Service Provided
- Website Redesign & SEO Optimization
- 4.Project Duration
- 8 Months
- 5.Target Location
- Singapore
- 6.Primary Goal
- Transform an under-optimized multi-page salon website into a structured, search-driven platform capable of ranking for competitive hair salon and hair treatment keywords in Singapore.
Client Background
De-hair Profile is a Singapore-based hair salon offering professional hair services including:
- Anti-frizz treatment
- Hair treatment
- Scalp care
- Hair styling
- Hair cutting
- Hair colouring
Challenges Before
Website Redesign & SEO
Before the project began, the website had structural and SEO limitations that restricted growth.
Multi-Page Website Without Keyword Mapping
Although the site had multiple pages, they were not aligned with exact keyword targets.
This resulted in:
- No clear keyword-to-page mapping
- Weak search intent alignment
- Overlapping content themes
- Limited ranking potential
- No structured content silos
No Dedicated Location Page
The website lacked a structured location-based page.
This meant:
- No geo-targeted keyword optimization
- Missed “hair salon in Pasir ris” searches
- Limited local search visibility
- Weak presence in local intent queries
Outdated Website Design
The previous design had:
- Old layout structure
- Weak visual hierarchy
- Poor CTA positioning
- Limited trust-building elements
- Suboptimal mobile experience
Weak Internal Linking & Site Architecture
Despite having multiple pages:
- Internal linking was minimal
- No clear service hierarchy
- No content clustering
- Poor crawl flow
- Limited semantic reinforcement
No Strong SEO Foundation
Before optimization:
- No structured H1–H3 hierarchy
- Unoptimized meta titles & descriptions
- No schema markup
- No defined keyword strategy
- Limited semantic keyword coverage
- No structured FAQ integration
The website functioned as a basic informational site — not a search-optimized growth platform.
Limited Organic Visibility
Before starting the project:
- 198 monthly organic visitors
- 88 ranking keywords
- Minimal Page 1 presence
- Limited competitive keyword visibility
From Unstructured Pages to SEO-Driven Architecture
The website was reorganized into a structured keyword-mapped framework including:
- Optimized Hair Salon homepage
- Dedicated Anti-Frizz Treatment page
- Hair Treatment page
- Scalp Care page
- Hair Styling page
- Hair Cutting page
- Hair Colouring page
- Newly created Location page
- Supporting Blog content
UX & Conversion Optimization
- Modern salon-focused design
- Mobile-first responsive structure
- Clear call-to-action placement
- Improved service navigation
- Enhanced content readability
- Stronger brand presentation
- Better user journey flow
Complete Website Redesign Strategy
We executed a structural optimization approach rather than cosmetic updates.
SEO Strategy Implemented
After structural redesign, a complete SEO strategy was deployed.
Keyword & Search Intent Research
Identified high-intent commercial hair salon keywords
Targeted Singapore-focused and service-based searches
Mapped keywords to the full website structure
Included informational and commercial intent keywords for AI Overview
On-Page SEO Optimisation
- Optimized title tags & meta descriptions
- Implemented proper H1–H3 hierarchy
- Expanded service page content
- Structured internal linking
- Image optimization with descriptive alt text
- FAQ content for enhanced SERP features
- Improved semantic keyword depth
Content & Topical Authority Building
To build authority in the hair salon niche:
- Introduced a blog section
- Targeted long-tail hair care queries
- Answered common salon-related questions
- Expanded informational coverage
- Created internal content clusters
Technical SEO Improvements
- Clean URL structure
- Improved site speed
- Core Web Vitals optimization
- Indexation fixes
- XML sitemap refinement
- Schema markup implementation
AI Search & AI Overview Optimization
AI visibility was integrated into content structure.
AI-Focused Optimization
- Natural language structured service descriptions
- Entity-based optimization around hair services
- FAQ schema integration
- Clear service definitions
- Improved contextual depth
AI Visibility Results
- Increased impressions from conversational queries
- Improved structured content recognition
- Broader visibility across informational hair care searches
Tools Used
Google Search Console
Google Analytics
Semrush
Ahrefs
Results Achieved (After 8 Months)
Why This Strategy Worked
Conclusion
Want Similar Website Redesign & SEO Results?
If your salon or beauty business website is underperforming or not ranking for competitive keywords, we can transform it into a structured, ranking-focused growth asset built for long-term visibility.