Case Study
Moving Kaki Pte Ltd
Website Redesign & SEO Case Study: Moving Kaki Pte Ltd
Project Overview
- 1.Client
- Moving Kaki Pte Ltd
- 2.Industry
- Movers & Packers
- 3.Service Provided
- Website Redesign & SEO
- 4.Project Duration
- 12 Months
- 5.Target Location
- Singapore
- 6.Primary Goal
- Increase organic traffic and improve visibility in AI Overview and AI-driven search results
Client Background
Moving Kaki is a logistics and relocation company in Singapore, providing professional moving, packing, and relocation services for both residential and commercial clients. Although the business was established, the existing website lacked modern design, SEO optimisation, and visibility in AI-powered search results, limiting inbound leads from organic search.
Challenges Before
Website Redesign & SEO
Before starting the project, Moving Kaki faced several challenges across the entire website:
- Outdated website design with poor user experience
- No SEO foundation at the site-wide level
- Limited organic traffic from Google search
- Weak keyword rankings for competitive logistics & relocation terms
- No visibility in AI Overview or AI-generated search results
- Poor site architecture, internal linking, and content structure
- Low topical authority in the logistics and relocation niche
Full Website UX & Structure Overhaul
- Completely redesigned website layout and navigation
- Logical site architecture and clear user journey
- Enhanced usability and responsiveness across all devices
- Full redesign of service pages, home page, and supporting content
SEO-First Website Foundation
- SEO-friendly URLs implemented site-wide
- Proper heading hierarchy (H1–H3) across all pages
- Optimised images and media for speed and SEO
- Improved page speed and performance
- Clean structure suitable for long-term growth and AI search
Complete Website Redesign Strategy
We executed a full website redesign, rebuilding the entire site from scratch to improve user experience, SEO, and AI search visibility.
SEO Strategy Implemented
After the redesign, we executed a comprehensive SEO strategy applied site-wide.
Keyword & Search Intent Research
- Identified high-intent keywords for Movers, Packers, Logistics, and Relocation in Singapore
- Mapped keywords to redesigned pages
- Focused on both commercial and informational search intent
- Optimised content to rank in AI Overview results
On-Page SEO Optimisation
- Optimised page titles, meta descriptions, and headings across all pages
- Improved content clarity and relevance site-wide
- Strengthened internal linking between all core sections
- Structured content to support AI-generated summaries
Content & Topical Authority Building
- Developed SEO-focused content for main services
- Created supporting pages for packing tips, relocation guides, and logistics advice
- Improved semantic relevance across the site
- Aligned content with queries commonly used in AI-powered search
Off-Page SEO & Backlinks
We also implemented selective off-page SEO tactics to support domain authority:
- Acquired relevant high-quality backlinks from niche directories and local business listings
- Built contextual links to strengthen the service page authority
- Ensured backlinks were white-hat and sustainable, enhancing long-term rankings
- Supported the overall SEO strategy without over-relying on link-building
Technical SEO Improvements
- Fixed indexing and crawlability issues
- Improved mobile usability and page speed
- Clean technical structure after redesign
- Optimised architecture for better AI and search engine discovery
AI Rankings & AI Overview Visibility
AI visibility was a key goal, built at a site-wide level.
AI-Focused Website Optimisation
- Structured content across all pages for AI understanding
- Improved topical depth for Movers & Packers services
- Entity-based optimisation for logistics-related searches
- Natural language optimisation to appear in AI-generated answers
AI Ranking Results
- Pages began appearing in AI Overview results for Movers & Packers queries
- Increased visibility for AI-driven search results related to relocation in Singapore
- Higher impressions and engagement from AI-powered search experiences
- Stronger brand presence in AI summaries across key search queries
Tools Used
Google Search Console
Google Analytics
Semrush
Ahrefs
Results Achieved (After 12 Months)
Why This Strategy Worked
Conclusion
Want Similar Website Redesign, SEO & AI Ranking Results?
If your website needs a redesign that drives traffic, rankings, and AI search visibility, our team can help you achieve long-term growth.